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Dallas Cowboys: what it costs to be a fan in 2026
AT&T Stadium
Season tickets
Official team seat-license marketplace (STR), '2026 Per Seat Ticket Cost' table. Prices are for licensed (PSL) seat locations; non-licensed seats, if any, may differ.
Source: cowboys.strmarketplace.com · as of 2026-10-19
Seat license (PSL)
Original PSL sale price range when first sold (MPR News comparison table, 2012). Today's resale prices differ. Cowboys call them Seat Options.
Source: mprnews.org · as of 2012-11-15
2026 price change
No 2026 figure published.
Source: no source found
True yearly cost*
*cheapest 2026 season ticket (1 seat) + every-game streaming stack; excludes PSL, parking, food. Streaming formula: (YouTube TV + Prime Video + Netflix + Peacock) x 5 months.
Watching away games: streaming options and costs
These are national prices that apply to every team. Local fans usually don't need Sunday Ticket. Budget option: Antenna ($0) + Prime Video x 5 months; misses ESPN/NFL Network/Netflix/Peacock games = $44.95.
| Service | Cost | Source |
|---|---|---|
| Local CBS / FOX / NBC via antennaMost Sunday afternoon games in your home market + Sunday Night Football | $0/mo | Over-the-air broadcast is free. |
| YouTube TV (base)CBS, FOX, NBC, ABC, ESPN (Monday Night Football), NFL Network | $82.99/mo | 9to5google.com · as of 2026-09-10 |
| Prime VideoThursday Night Football, Black Friday game | $8.99/mo | sportingnews.com · as of 2026 |
| Netflix (Standard with ads)Christmas games + select exclusives (4 games in 2026) | $8.99/mo | sportingnews.com · as of 2026 |
| Peacock Premium1 exclusive game (Jan 2) + NBC simulcasts | $10.99/mo | sportingnews.com · as of 2026 |
| NFL Sunday Ticket (new subscribers)Out-of-market Sunday afternoon games (not needed for most local fans) | $240/season | 9to5google.com · as of 2026-09-10 |
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